Proud Texan, Miranda Lambert has been around trucks since day one, from her childhood spent on a farm to owning a ranch in Oklahoma now, she lives by her own rules and sticks to her homegrown roots. Given her history, it totally makes sense that the country star would partner up with Ram Trucks.
The country songbird penned the folksy song Roots and Wings especially for Ram Trucks and shot a live action music video combined with illustrations, animation, and personal family photos. Many locations featured in the video actually come from a part of Lambert’s past. Besides the engaging video, Roots and Wings also serves as the soundtrack for the television spots.
Miranda Lambert Roots and Wings Music Video
“I am very inspired by what the Ram brand stands for – being who you are, working hard, staying true to your roots,” Lambert stated. “I wanted to write a song that would represent all of those things. ‘Roots and Wings’ is personal to me about where I come from and where I am going. The guys at Ram really made the lyrics come to life with the imagery and I hope it speaks to people the way it does to me.”
The marketing campaign featured Miranda and RAM Trucks across television, print, digital, social media, and more video elements. The television commercials appeared on various network and cable channels and the first print ad appeared in Country Weekly magazine.
The campaign also coincided with Miranda’s Certified Platinum Tour. The silver Ram 1500 Laramie Longhorn was the Official Truck of the Certified Platinum Tour, and towed Lambert’s beloved Airstream trailer to each concert venue. Fans were able to view the truck on display and posted pictures using #RootsWingsRAM for a chance to win an exclusive Miranda Lambert and Ram prize pack!
Miranda Lambert Roots and Wings Lyrics
I got red dirt stains
On my boots and jeans
Calloused fingers
From my guitar strings
Wild like the wind
In the tall pine trees
I got roots
And I got wings
I raise my glass
On a Saturday night
I thank the Lord above
On my Sunday drive
For Daddy’s hands
And Mama’s dreams
He gave me roots
She gave me wings
He said run on love
And run on life
And plant some seeds
Until you’re tired
Don’t take anything at all for granted
She said raise your hands
And raise your babies
Be yourself
And never change it
Be everything you ever wanna be
He said run on love
And run on life
And plant some seeds
And take your time
Don’t take anything at all for granted
She said raise your hands
And raise your babies
Be yourself
And never change it
Be everything you ever wanna be
I saddle up
When I get down
Sing every night
In a different town
And I’ve got a man who wears my ring
And I got roots
And I got wings
Yeah I got roots
I got wings
Be sure to keep an eye on Ram Trucks and Miranda Lambert via social media for the latest updates. Also check out more quality campaign videos here!
