The 2016 CMT Music awards added a new award category for the artist that did the best on Social Media for the year.
The #SocialSuperstar NOMINEES included 6 artists with Blake Shelton winning the award
Blake Shelton- WINNER
— Cody Alan (@cmtcody) June 9, 2016
Blake is certainly highly entertaining on social media— and in real life. The fans have spoken!
— CMT (@CMT) June 9, 2016
Blake Shelton appears to prefer Twitter and certainly has shared many memorable Twitter rant moments. It will be interesting to see if this social media award category stays on the list for future CMT Award years.