Well-known western bootmaker, Justin Boot Company, has announced a new partnership with beloved country music entertainer Reba McEntire. The premiere REBA by Justin collection is set to launch around the holiday season at select retailers nationwide.
The brand new line features Reba’s take on classic western boots, booties, and casuals; drawing inspiration from pieces of the Grammy Award winner’s life story. Each style captures a moment from Reba’s daily routine— from everyday wardrobe essentials to her show-stopping performance boots.
“Justin Boots have been a staple in my closet since my barrel racing years in Oklahoma,” Reba shared in a recent statement. “I’m thrilled to add my personal touch to a brand that is known for quality craftsmanship and timeless style.”
“This collection is for all those strong, spirited women and cowgirls at heart who have followed my journey throughout the years,” said Reba. “This opportunity couldn’t have been a more natural fit and creating the line has been too much fun!”
“Teaming up with Reba is the perfect partnership for Justin Boots. Her ability to inspire multiple generations, not only with her musical talent, but also with her countless interests, makes her a force to be reckoned with. The passion and effort she has put into making this collaboration her own parallels the hard work and dedication the Justin team has shown in creating the collection. It has truly been an honor to work hand-in-hand with Reba on a collection we can all be proud of,” said Jim Issler, President and CEO of H.H. Brown Shoe Company.
Watch Reba make the big announcement below!
Sign up for updates on the REBA by Justin boot collection via the partnership’s official website here. We can’t wait to see what this line of boots look like. Judging from the promotional photo of Reba wearing a pair of her boots above, they are going to be worth every penny.
Share this exciting news with other Reba McEntire fans!