Ram Trucks recently announced that country superstar Miranda Lambert is the brand’s new spokeswoman.
Lambert’s first act as representative for Ram came when she auctioned her customized Ram 1500 Laramie Longhorn with proceeds going to the MuttNation Foundation.
The winning bid was $54,901, according to US Weekly. The songstress raised almost $66,000 for her MuttNation Foundation, the charity she created to encourage spaying and neutering pets, offer medical treatment to animals in need and promote adoption and animal welfare, during a recent online auction.
The auction items included a customized Dodge Ram truck, signed ‘Platinum’ albums and memorabilia, signed guitars and tickets to one of her shows in 2015, along with the chance to have a cocktail with the singer before she takes the stage. Lambert started the foundation to build shelters and increase awareness nationwide for pet adoption. To this date, Lambert has already raised over $2 million for her foundation.
“I’m happy to see everyone come together to raise so much money for MuttNation Foundation, which is so close to my heart,” says Lambert. “I appreciate Ram for donating the truck to me to auction off and for making this all possible. So many dogs will have happier holidays and lives thanks to this generosity.”
“I have lived my entire life surrounded by trucks even to this day. I have also written songs that mention trucks, so I am so happy to be partnering with Ram,” Lambert says. “I’m looking forward to more exciting news with Ram Trucks in 2015.”
“Miranda Lambert and Ram Truck are a perfect fit,” Bob Hegbloom, Ram Truck president and CEO, said in a statement. “She values hard work, courage and lives her life to the fullest — the same characteristics that our brand celebrates in our owners.”
Both Miranda Lambert and Ram Trucks are very excited about what’s to come from their new partnership in 2015!
You can visit your local Dodge Ram dealer to discover these unique trucks. While there, be sure to test drive the 2014 Ram 1500. This Ram truck has exceptional performance, particularly with the 3.0-liter EcoDiesel V6 engine, which delivers the best-in-class fuel efficiency of 28 highway mpg.
Even with the increased efficiency, you’ll receive the legendary power that has made Ram a mainstay on American roads and maybe even get to imagine what it’s like for Miranda Lambert to drive her own Ram Special Edition truck!