Miranda Lambert has some exciting news to announce yesterday (Nov. 15) and that news featured a brand new clothing line in partnership with Boot Barn. Safe to say her fans were more than excited!
So excited to announce the launch of @Idyllwind! We've worked hard to create a brand that's badass, easy to put together and makes women feel great. You can check out our @Idyllwind Trunk Shows at @boot_barn_official stores around the country! It will be in all stores and online next fall…but I had to give y'all a sneak peek now. Go to Idyllwind.com for locations. Hope y'all love it.
The clothing line will be called Idyllwind, with the word “Idyll” meaning music or poem that describes peaceful country life; soft, feminine, warm, authentic,” and “wind,” or “force or action that influences; confident, courageous.”
The clothing and apparel store Boot Barn, known for being America’s largest western and workwear retailer is more than excited to partner with Lambert to bring the clothing line to the world. Currently, the clothing line can only be purchased at the exclusive traveling “trunk shows”, which will mainly be in Lambert’s home state of Texas (other dates include Florida, California, Colorado, Arizona, Minnesota, Nevada, South Dakota, and Tennessee). Idyllwind will be available in stores and online nationwide in Fall of 2018.
“The Boot Barn Team is excited to partner with Miranda Lambert on her exclusive Idyllwind brand. We view Miranda as the number one female country music star in the world and feel that her brand, coupled with her personal authenticity, are a natural fit with Boot Barn and our customer base,” said Mike Love, Senior Vice President of Marketing. “These limited trunk shows allow us to share the incredible styles of Idyllwind and serve as a precursor to the full launch coming in 2018.”
“Like its name, Idyllwild is for all the confident, adventurous, perfectly imperfect badass women who have many sides and are always ready to move,” reads a quote from Lambert on her website.
Lambert has a reputation of putting her own personal style into the world with her boutique business The Pink Pistol in Lindale, Texas.
The product range of apparel, accessories, and, of course, cowboy boots are true to Miranda’s spirit, -reflecting her roots, personality, and style – original, authentic, sexy, and fearless.
Lambert is in full stride of her life and career as she turns 34 (Nov. 10) and enjoys her recent win of “Female Vocalist of the Year” at the 2017 CMA Awards.
Check her out in the 2017 ACM Awards live performance of her song “Tin Man” below!