The news is out! “Entertainer of the Year” Luke Bryan will perform during halftime of the Dallas Cowboys game against the Carolina Panthers at AT&T Stadium in Arlington on Thanksgiving Day!
Bryan’s performance brings to light something most people didn’t know. This year will celebrate the 19th anniversary of the Cowboys partnering with the Salvation Army to help launch the non-profit organization’s “Red Kettle Campaign”.
The red kettles have become iconic during the holiday season as the volunteers ring bells outside your favorite shopping destinations.
“As a football fan, I’m especially excited to be performing on Thanksgiving Day,” Bryan says in a press release.
“It’s also an honor to spotlight two great organizations like [the] Dallas Cowboys and the Salvation Army and raise awareness for all the great work they do.”
Charlotte Jones Anderson, Dallas Cowboys executive vice president and chief brand officer and former Salvation Army national advisory chairperson adds, “Luke Bryan is one of the biggest names in country music, but he has an incredibly humble spirit and is always searching for ways to give back and help others. For us, it was a perfect fit for what the Red Kettle kickoff represents for our partnership with The Salvation Army.”
Donations to the “Red Kettle Campaign” help provide meals and shelter for families and Christmas toys for millions of children, in addition to numerous other social services programs year-round, such as substance abuse programs, shelter and counseling for victims of domestic violence, and military veteran assistance.
Luke Bryan is the newest addition to a list of Red Kettle Kickoff celebrity halftime performers, including Selena Gomez, Kenny Chesney, Enrique Iglesias, Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gilman, Clint Black, Randy Travis and Reba McEntire.