Kenny Chesney has a history with Corona Light— he’s made the well-known brand a part of his last six tours. When the crooner dropped his The Big Revival album, the high energy track “Drink It Up” seemed like a logical fit for the iconic imported light beer’s latest ad campaign.
“Corona Light reflects so much of what the No Shoes Nation is about: chilling out, friends, fun, the way we spend time together – but cool as much as anything,” Chesney says. “When they heard The Big Revival, they really felt we were taking the music to new places – and they really loved ‘Drink It Up.’ So, we went to Miami…”
Enlisting award-winning director Paul Dektor, the 30 second spot captures the intensity of Chesney’s live shows. The TV spot featuring the 8-time Entertainer of the Year is set to air nationally on TV networks including ESPN, ACM, Food Network, Bravo, Discovery, SyFy, FX and TBS.
“I loved they took us off the beach and went to the heart of the connection: the music, me, the fans… because I want songs that capture people’s lives. ‘Drink It Up,’ to me, is the ultimate invitation to the dance – and they got that in the commercial,” Chesney explained.
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