When planning out the music video for the single “They Don’t Know” it seemed that Jason Aldean wanted his fans to KNOW all about his life as a touring country music superstar. The brand new music video features behind-the-scenes footage of Aldean planning his live shows during his current tour by the same name.
However, the video isn’t all about Aldean. He mirrors all the scenes he is in with scenes of hard working, blue collar small town people, the subject matter of the song “They Don’t Know”.
The video seems to parallel Jason Aldean working hard as a country music star with his small town fan base working hard in their everyday lives. The comparison shows how much respect Aldean has for small town America.
Enjoy the video below!
In a press release Aldean stated “We’re just getting back out on the road for the summer, and after seeing the crowd sing this song back to me the first couple weekends, it reminded me how much the fans relate to it. To me, this video represents every person on my team, at country radio, my family and the fans who come out from all over the place. It’s because of them I keep getting to sing about the things I know and have lived.”
“I remember watching Mellencamp and Willie Nelson do Farm Aid,” Aldean commented. “Those guys are a voice for the people. I’m not saying we’re the same, but I’m from Middle Georgia — no bells and whistles. So if I can be a voice for the common man, for Middle America, that’s cool with me.”
Aldean will also be honored by he Country Music Hall of Fame and Museum, which will showcase a special exhibit opening its doors on May 27th. The display commemorates Aldean’s exceptional career and influence on modern day country music.